Marketing System Evolution: Literature Review

Abstract

Since the dawn of human civilization, marketing has been an integral part of business and commerce. As technology evolves, so does marketing. In this article, we'll look at the history and evolution of marketing and how digital marketing has changed the way we market. This study was conducted to provide clarity regarding the evolution of the marketing system. The research was conducted using a literacy approach and using various sources such as books, journals and so on. In the end, this research produced various theoretical and conceptual information related to the evolution of the marketing system, because the marketing system is truly a social system, so that it continues to develop along with all its means of communication. The marketing revolution that Keith refers to in our introductory quote has yet to be found in the literature. We prefer continuous and gradual marketing evolution.