THE INFLUENCE OF CUSTOMER EXPERIENCE, PRODUCT QUALITY AND TRUST ON REPURCHASE INTENTIONS

  • Agus Sriyanto Universitas Budi Luhur
  • Intan Kurniawati Universitas Budi Luhur
  • Maruji Pakpahan Universitas Budi Luhur
  • Hasan Ipmawan Universitas Budi Luhur
  • Dwi Kristanto Universitas Budi Luhur
  • Aris Wahyu Kuncoro Universitas Budi Luhur
Keywords: Customer Experience, Product Quality, Trust, Repurchase Intention

Abstract

This study aims to determine the effect of customer experience on repurchase intention, product quality on repurchase intention, and trust on repurchase intention for PT Ikapharmindo Putramas consumers on Central Jakarta. Using non probability sampling technique with accidental sampling technique and using lemeshow formula. The population in this study is unknown in consumers PT Ikapharmindo Putramas on Central Jakarta. The sample in this study was 97 respondents and in this study was carried out using multiple linear regression methods assisted by SPSS version 25 and Microsoft Excel 2016 programs. The research results show that customer experience has a significant influence on repurchase intention, product quality has a significant influence on repurchase intention and trust has a significant influence on repurchase intention.

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Published
2024-06-28
Section
Articles