Keberadaan Ritel Modern dan Dampaknya terhadap Pasar Tradisional di Bandar Lampung

Abstract

This journal intends to analyze the impact of the existence of modern retail on the performance of traditional retail. The research was conducted on 163 traditional retailers located in several areas in the Wayhalim market, Koga market, Way Kandis market, Bambu Kuning market and Tugu Bandar Lampung market and the existence of modern retail (alfamart chandra superstore). , and several other modern markets) that violate the rules and regulations of retail zoning. For this research, the data on the number of traditional retailers is used as a traditional retail performance variable. The regression results indicate a non-linear relationship between the number of modern retailers – especially modern retailers such as Chandra Superstore and other supermarkets – and the performance of traditional markets, which has a positive effect..